Recorrido Latin America SpA

Digital Marketing Analyst in Recorrido Latin America SpA

Closed job - No longer receiving applicants

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At Recorrido, we are proud because we are the largest OTA for ground travel in Chile! That's not all: We are expanding in LATAM and have revolutionized the intercity bus industry, making a real positive impact on the lives of millions of people who travel by bus every month. What sets us apart is our commitment to not only serving travelers but also supporting bus operators. We work hand in hand with bus companies, enhancing the passenger experience, and ensuring their success.
We also have excellent news: Last year, we merged with Busbud, a leading global mobility group which operates a B2C marketplace focused on ground travel where travelers can book intercity bus & train tickets on over 3 million routes in 80+ countries worldwide. This partnership brings us a wealth of global expertise and resources, giving our employees the opportunity for personal and professional growth in a highly diverse environment in terms of culture and processes, expanding their market scope and more+

Funciones del cargo

We are currently looking for a Digital Marketing Analyst with strong proficiency in SQL with interest in:
  • Driving business growth through data-driven insights, enhancing user retention and campaign efficiency
  • Conveying your complex data findings to non-technical stakeholders
  • Collaborating with cross-functional teams to align strategies and achieve business objectives
  • Having the opportunity to work with a highly motivated, young and agile team
  • Working in a start-up environment that is fully expanding & more, this is your place!
The main responsibilities of the position:

  • Extract and manipulate large datasets using SQL queries in our big data warehouse
  • Identify churned user segments
  • Develop data-driven strategies to reactivate churned users through targeted campaigns you will roll out
  • Monitor and report the effectiveness of those reactivation initiatives, providing accurate insights on campaign results, ROI, and key performance indicators (KPIs)
  • Create clear and compelling visualizations (charts, graphs, dashboards) to communicate findings and trends effectively
  • Analyze the performance of past marketing campaigns aimed at reactivation
  • Generate regular reports for key stakeholders and actionable insights

Requerimientos del cargo

  • Bachelor's degree in Marketing, Business, Statistics, Computer Science, or a related field (Master's preferred)
  • Strong proficiency in SQL
  • Proven experience as a Digital Marketing Analyst or similar role.
  • Experience using email marketing tools at a large scale
  • Experience with big data technologies and data warehousing (e.g., BigQuery, Hadoop, Redshift)
  • Data visualization tools (e.g., Tableau, Power BI)
  • Fluent in English and Spanish

Opcionales

How can you impress us?

  • Demonstrate exceptional analytical and problem-solving skills
  • Possess work experience in a high growth e-commerce start-up
  • Present success stories from your past campaigns in which you have achieved significant ROI
  • Show an entrepreneurial profile with a drive, shrewdness, and a keen eye for identifying growth opportunities

Condiciones

What’s in it for you?

  • Excellent opportunity to be one of the key members of our Marketing team and position yourself for unique career growth opportunities!
  • Compensation based on experience
  • Healthcare Benefits
  • Equipment so you can work from home effectively

Fully remote You can work from anywhere in the world.
Flexible hours Flexible schedule and freedom for attending family needs or personal errands.
Computer provided Recorrido Latin America SpA provides a computer for your work.

Remote work policy

Fully remote

Candidates can reside anywhere in the world.

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