Chief Marketing Officer (CMO) & Co Founder, Healthcare in Closer World

* The role could be performed part-time or full-time.

ABOUT OUR COMPANY

• Closer Work is a Management Consulting and Business Services Group.
• We are specialised in Healthcare.
• We are part of CloserWorld.co, a larger global enterprise, whose ultimate purpose is to create a closer world—one that brings individuals, people, animals, and the planet into greater harmony.
• All Closer Work services are delivered in a Closer Way, accounting for the need of all stakeholders: Healthcare Staff, Clinics, ourselves, and most importantly, Patients.
• Our Consulting areas will cover a large spectrum: Workforce Solutions (Recruitment, HR), Strategy, Marketing, Finance, Soft skills Coaching and training, Operations, etc.
• We are self-funded and independent, with most of the company’s ownership designed to be shared among our partners.
• We’ve already successfully launched our initial phase, marked by high demand from clients.

PURPOSE OF THE ROLE

The purpose of your role will be to help improve our understanding of the needs of our clients, staff and patients, and to helps us get the message out there about how we can help them fulfil these needs.

MAIN MISSION:

Your main mission would be to design and implement the marketing strategy for your group, starting with our first two small business units. Our group will start small, with approximately 5 to 10 people at the group level and 2 individuals at the business unit level (1 for each business unit). This small structure will allow to establish a strong foundation for our group in an agile manner, prior to our scale-up.

Key priorities during this phase include:

• Devise, Develop and Execute Marketing Strategy
• Drive lead generation and customer acquisition through, digital, social media, and traditional marketing channels.
• Development and Optimization of our websites
• Content Marketing
• Implement and monitor key metrics (website traffic, conversion rates)
• Manage a lean marketing budget
• Build and Lead the Marketing Team

You will also be carrying out some recruitment assignments initially in order to familiarise you best with the sector, our clients and healthcare professionals.

• 7+ years professional experience in Marketing.
• Willing to start the role in an small structure (early stage start-up), and carry out hands on work (e.g. recruitment placements) as part of your initiation.
• The role is remote, so you could be based in any country in North America (e.g Canada), Central or South America

• Achieve Financial Safety: be able to retire, or get full financial safety, within 5 to 10 years thanks to our substantial shareholding scheme. * You will mainly be paid in shares in the first few months to increase your portfolio from day 1.
• Purpose-Driven Work: Join a team that’s driven by a deep sense of purpose. Your work will directly contribute to improving the lives of healthcare professionals and patients, with visible and meaningful impact from day one.
• Innovative work: you’ll be working in a innovative environment driven by continuous learning, innovation and change.
• Work from home: the role is to be performed remotely, so you’ll be able to achieve all this whilst staying close to you family and saving on commute time. The work will be highly interactive and also requiring international travel from time to time.
• Join a group at its early stage and play a central role in its development and growth.
• Work in truly global environment.