Marketing Specialist in Drumbeat Digital

At Drumbeat Digital, we are an interactive digital advertising agency focused on smart TVs, leading innovative strategies that combine T-Commerce, data analysis, and AI to revolutionize how brands connect with their audiences. Our approach centers on developing dynamic and personalized campaigns that integrate interactive advertising experiences and advanced analytical tools to generate actionable insights and optimize performance. Our top-tier strategic partners allow us to implement creative and technological solutions that redefine digital advertising, positioning smart TVs as a fundamental channel in the connected marketing ecosystem.

We offer an engaging and vibrant work environment that fosters creativity and innovation. Join us as we reshape the digital advertising landscape, where your contributions will enhance user engagement and digital experiences. 🚀

• Marketing Strategy Development: Design and implement marketing strategies to achieve brand and business objectives across digital channels. Analyze market trends and customer behavior to identify opportunities and refine strategies.
• Campaign Execution and Management: Plan and execute marketing campaigns across various platforms, including social media, email, and paid advertising. Monitor campaign performance and optimize strategies to improve reach, engagement, and ROI.
• Collaboration and Content Alignment: Work closely with content and creative teams to ensure marketing materials align with the overall strategy. Provide insights and guidance to maintain consistent, engaging, and on-brand messaging.
• Trend Analysis and Competitive Research: Conduct research on industry trends, competitor activities, and emerging technologies to inform marketing decisions. Stay updated on the latest marketing tools and practices to enhance campaign effectiveness.
• Reporting and Performance Metrics: Define and monitor key performance indicators (KPIs) to evaluate campaign success. Prepare detailed reports on marketing activities, providing actionable insights for future improvements.

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 3+ years of experience in a marketing role, preferably with a focus on digital channels. Hands-on experience with marketing tools like Google Ads, Meta Ads, and email marketing platforms.
• Skills: Strong analytical skills to interpret campaign performance data and refine strategies. Proficiency in digital marketing tools and platforms (Google Analytics, MixPanel or similar). Excellent communication and project management abilities.

This role is essential for connecting strategy with execution, ensuring the company achieves its growth and branding goals in a competitive digital landscape.

• Creative thinker with the ability to develop innovative marketing ideas.
• Detail-oriented and organized, with a proactive approach to managing multiple campaigns.
• Team player with strong collaboration skills across departments.
• Results-driven mindset with a focus on continuous improvement.

At Drumbeat Digital, we provide flexible working hours to promote a strong work-life balance. Our office is located in San Isidro, conveniently near various amenities for breaks and social activities. Joining our forward-thinking team means embarking on a unique journey that values your contributions in reshaping digital advertising. Don't miss out on being part of this exciting adventure! 🚀