B2B SaaS Marketing Manager in TECLA

TECLA is a leading hiring platform connecting top tech companies with the best professionals in Latin America. With a network of over 50,000 members, we serve as the bridge between U.S. startups and senior, diverse tech talent across 18 countries in LATAM.

Our mission is to empower professionals with remote and international job opportunities while helping companies access exceptional talent to grow their teams. To date, we’ve helped over 500 senior tech professionals secure roles with innovative U.S. tech startups.

We’re seeking an experienced B2B SaaS marketing leader to architect and execute our initial go-to-market strategy. This role focuses specifically on getting us from $0.2M to $1M in revenue through strategic experimentation and validation of our market approach.

The ideal candidate will serve as our marketing leader during the critical early-stage growth phase, determining which ICPs to pursue and developing a divide-and-conquer strategy. With multiple promising customer segments showing initial traction, we need someone who can analyze our opportunities, pick the most promising direction, and create focused strategies to win in those spaces.

What makes this role special:

• True ownership of early-stage marketing strategy
• Opportunity to build something from the ground up
• Direct impact on the company's initial market success
• Freedom to experiment and validate strategies
• Work with cutting-edge AI technology in an emerging market

We are looking for someone who has specifically succeeded in early-stage B2B SaaS marketing, understands how to pick and win initial battles, and can execute hands-on across all key marketing channels without relying on external agencies or contractors during the experimental phase.

• Design and execute our initial go-to-market strategy to reach $1M ARR.
• Analyze multiple ICPs and existing customer traction to determine 1-2 initial target segments.
• Create a divide-and-conquer strategy to systematically capture chosen market segments.
• Develop and validate positioning and messaging through focused experimentation.
• Build the initial marketing playbook through hands-on execution and testing.
• Make strategic decisions about whether to build internal capabilities or partner with external resources.
• Own the marketing budget and resource allocation for maximum early-stage impact.
• Drive initial content strategy and messaging development.
• Design and execute quick experiments to validate market assumptions.

1. 7+ years in B2B SaaS marketing with success in early-stage ($0-1M) growth
2. Proficiency with marketing tools:

• HubSpot (campaign setup, automation, lead scoring)
• LinkedIn Ads (management)
• Google Analytics, Tag Manager
• SEO tools (Ahrefs, SEMrush, etc.)
• Landing page builders (Webflow, HubSpot)

3. Experience across channels:

• Content marketing (writing, editing)
• Email marketing (drip campaigns)
• Paid social (LinkedIn)
• SEO (on-page, strategy)
• Events/webinars (planning)

4. Experience with funnels:

• Conversion tracking
• Attribution models
• Lead scoring
• Nurture flows

5. Proven early-stage experimentation:

• A/B testing (copy, design)
• Landing page/email optimization
• Ad creative testing

6. Experience with B2B SaaS strategies:

• Launched 2-3 products
• Successes and failures
• Validated segments

7. Technical skills:

• Webflow (no-code tweaks)
• UTM management
• CRM setup

8. Analytical skills:

• Excel/Google Sheets
• Data visualization tools (Looker, Tableau)
• ROI analysis

• Development of clear divide-and-conquer strategy within first 60 days
• Selection and validation of initial target segments
• Successful execution of initial positioning and messaging experiments
• Achievement of early revenue milestones toward $1M ARR
• Creation of scalable, repeatable marketing processes for chosen segments

Benefits:

• A fully remote position with flexible hours, allowing for work-life balance.
• The opportunity to join a team that leverages cutting-edge AI technology to revolutionize image editing and streamline workflows for businesses of all sizes.
• Two weeks of paid vacation per year.
• 10 paid days for local holidays.

*Please note we are only looking for full-time dedicated team members who are eager to fully integrate within our team.