Sr. Marketing Executive in TECLA

TECLA is a fully remote software development company with a diverse and highly skilled team of 100+ experts across Latin America. We specialize in AI, cloud, automation, and DevOps, building innovative solutions for high-growth startups and established mid-market technology companies in the U.S.

Our work culture is agile, collaborative, and fast-paced—we take our work seriously while keeping the environment fun and engaging. As a remote-first company, we emphasize strong teamwork and close collaboration, working seamlessly with our U.S. partners as one integrated unit. Whether optimizing cloud environments, developing AI-driven applications, or enhancing DevOps automation, TECLA is at the forefront of technical innovation, solving complex challenges with cutting-edge technology.

After a successful 2024 driven mainly by paid channels, we are now focused on building an organic customer acquisition engine and are looking for an experienced Marketing Executive to take ownership of our social media, content marketing, email, and website strategies. This role will be responsible for developing and executing a video-first content strategy across social media, email, and website channels, driving organic customer acquisition while optimizing creative content to support paid media efforts.

Commitment:
30-40 hours per week
Overlap with Pacific Time (PT) hours

• Develop and execute a comprehensive video-based social media strategy, with a primary focus on Instagram and TikTok
• Create engaging video content across platforms (UGC, founder content, product features)
• Manage influencer marketing initiatives
• Collaborate with the paid media team to optimize retargeting and share channel insights
• Build and optimize website content and conversion paths, including pop-ups and banners
• Develop and execute email marketing campaigns, including newsletters and seasonal promotions
• Design and implement revenue-driving email nurturing funnels and workflows
• Create and maintain blog content to support SEO and grow organic traffic
• Support the affiliate marketing team

• 5+ years of experience as a Marketing Analyst, Digital Marketing Specialist, or similar
• Proven track record in organic social media growth, particularly in direct-to-consumer (DTC)
• Experience with peak season marketing (Black Friday/Christmas)
• Proficiency in content creation tools (Riverside, Figma, email marketing platforms, social media management tools)
• Deep understanding of Instagram and TikTok best practices and algorithms
• Experience in e-commerce or similar direct-to-consumer products
• Strong analytical skills with a data-driven approach to optimization
• Remote work experience with excellent communication skills
• Self-motivated with a growth mindset and commitment to continuous improvement

• A fully remote position with flexible hours, allowing for work-life balance
• The opportunity to lead and shape organic marketing strategies
• Two weeks of paid vacation per year
• 10 paid days for local holidays

*Please note we are only looking for full-time dedicated team members who are eager to fully integrate within our team.